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CES: Yahoo's Marissa Mayer touts Aviate acquisition and News Digest launch

Reaffirms her focus on mobile
Wed Jan 08 2014, 01:09

LAS VEGAS: INTERNET PORTAL Yahoo's CEO Marissa Mayer delivered a keynote speech at CES on Tuesday in which she announced the firm's acquisition of Aviate and unveiled the company's News Digest service.

Mayer's first announcement was that Yahoo has snapped up Aviate, which makes over 30 startups the firm has acquired since Mayer took over the reins of the company in 2012.

Aviate is the brains behind a smartphone app that automatically brings up relevant information or other apps to suit a user's activity.

"By using signals to understand a person's context - such as WiFi, GPS, accelerometer or time - Aviate automatically surfaces information at the moment it is useful," Yahoo explained, hinting that Mayer is looking to challenge Google's Now service.

Mayer said, "Imagine if your phone can deliver the right experience to you at the right time instead of you having to search for it. What if your phone suggested music and map apps when you got in your car or fitness apps when you got into the gym?"

Yahoo plans to integrate the technology into its Android experience, and Mayer said that the company will continue to develop the product throughout 2014.

During her CES keynote Mayer also launched Yahoo News Digest, which uses technology developed by Summly, which the firm acquired in 2013.

Yahoo's news aggregation service will deliver news to iPhone and iPod Touch devices twice daily, providing summaries of the day's most important news based on what each user wants to know.

With these announcements Mayer reaffirmed her focus on mobile, and today she talked up the fact that the company now has 400 million mobile users. Yahoo's share price has risen 160 percent since Mayer's arrival. µ


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