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CES: Intel drops McAfee brand in security software rebranding

John McAfee is pleased to be freed from 'the worst software on the planet'
Tue Jan 07 2014, 13:41
John McAfee

CHIPMAKER Intel has dropped the McAfee brand for its security software, rebranding it with the not so imaginative name of "Intel Security".

Intel CEO Brian Krzanich announced the news on stage at CES 2014 on Monday evening when he unveiled the firm's foray into wearables, including its own smartwatch, a Bluetooth headset device and an SD-card sized chip codenamed Edison.

Former McAfee CEO John McAfee definitely is not saddened by the news, and has expressed his deep condolences regarding the rebranding, telling the BBC, "I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users.

"My elation at Intel's decision is beyond words."

We can't quite tell if he's really happy about the decision or not. We'll let you decide.

A McAfee spokesperson said the rebranding will begin immediately, but the transition will take up to a year to complete. In the meantime, the software will remain unchanged except for changing the name from McAfee Security to Intel Security.

The security company's red shield logo, "which represents the core values of security and protection", the McAfee spokesperson said, will remain and the firm will continue to operate as a wholly owned Intel subsidiary. Its employees will also continue to work alongside Intel employees working on security activities under the Intel Security umbrella.

Krzanich also announced that some components of mobile versions of McAfee software will now be free to use on iOS and Android devices. Intel will introduce Intel Device Protection technology this year to improve enterprise security of all Intel-based Android mobile devices.

McAfee, the company, seems to be focusing on other ventures, such as its recent five-year deal with the UK codebreaking institution Bletchley Park that aims to provide cyber security workshops for kids so they can be safer online.

The workshops will be part of an International Cyber Security Exhibition and computer learning zone provided along with a security education officer, all of which will be sponsored by McAfee to help teach kids about the dangers of cyber threats. µ


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