The Inquirer-Home

Grey haired Facebook is losing yoof appeal

Says university professor
Thu Jan 02 2014, 14:06
marketing-pensions

SOCIAL NETWORK Facebook is losing favour among teenagers and young adults, according to a middle aged professor who says that there are cooler, less wispy haired options out there.

Professor Daniel Miller, of University College London said that alternate apps like Whatsapp and Snapchat are taking away hip teenage eyeballs from Mark Zuckerberg's Facebook social network.

Facebook isn't dying, he said, it is already worm food, and all because parents have started to use it. The results come from nine simultaneous 15-month ethnographic studies in eight countries that shows an obvious pattern.

"This year marked the start of what looks likely to be a sustained decline of what had been the most pervasive of all social networking sites. Young people are turning away in their droves and adopting other social networks instead, while the worst people of all, their parents, continue to use the service," wrote Miller.

"What we've learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried."

Miller said that things have got so bad that teens are "embarrassed even to be associated with [Facebook]".

"Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives," he added.

"Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things."

In October Facebook CFO David Ebersman admitted to a decline in teenage use, and talked of a drop off in daily users.

"Our best synopsis on youth engagement in the US reveals that usage of Facebook among US teens overall was stable from the second quarter to the third quarter, so we did see a decrease in daily users, specifically among younger teens," he said during an earnings call.

"We won't typically call out such granular data, especially when it's of questionable statistical significance given the lack of precision of our age estimates for younger users. But we wanted to share this with you now since we get a lot of questions about teens."

At the time Ebersman added that Facebook was close to full penetration all US teens. µ

 

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