Printing-ink veterans don't take cyberspace journalists too seriously - Roy Greenslade, Guardian Online
MUSIC DISCOVERY SERVICE Shazam has updated its iPhone app with an always-on feature, which makes it even easier to ID music playing close by.
Running in the background, Auto Shazam identifies music and other audio as you go about your daily business, so there'll be no more fumbling around when there's a song featured on an advert and your fingers just aren't swift enough to switch on the app before it ends.
The app also works with other apps on your phone, even while the screen is locked, presenting you with a checklist when you do decide to load it up.
To enable the new feature, update the app via the App Store, open it and hit the ‘Auto' button at the top-right of the screen.
When a match is made, the song or TV ads and shows will automatically be added to your collection by order of date. However, Shazam's TV show features only work fully in the US, and function on a selective basis in the UK.
Another downside to the feature is that it will more than likely drain your battery quicker than you can say "Shazam".
Redmond firm Microsoft inked a deal with Shazam in 2012, partnering with the service to allow customers to interact with a TV commercials for the Internet Explorer web browser using their mobile phones.
This wasn't Shazam's first expansion into the television market. The company inked a deal with American Idol in April of the same year, before landing a deal with British broadcaster ITV.
The Shazam app is available to download free on Android, Blackberry, iOS and Windows Phone. However, the new always-on Auto Shazam feature is only available on iPhone and iPod Touch for now. µ
Sign up for INQbot – a weekly roundup of the best from the INQ