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Facebook launches Dislike and Donate buttons

Attacking the slacktivism of social media
Tue Dec 17 2013, 16:48

SOCIAL NETWORK Facebook has started to roll out two additional features, Dislike and Donate buttons.

The Dislike button has been one of the most requested features by Facebook users. However, prepare to be disappointed, as Facebook is not making it available for regular posts, but rather as a sticker for the Facebook Messenger service. This means that users can only Dislike a post or comment in private conversations.

Facebook also introduced a new Donate button on the main website, allowing charities and good causes to accept donations from Facebook users.

The Donate feature, which presently is available only to selected charities including WWF, Oxfam and Unicef, is intended to combat a culture of "slacktivism" that has built up around social networking in the non-profit sector.

A recent Unicef advert quoted a child as saying, "Sometimes I worry that I will get sick, like my mom got sick, but I think everything will be alright. Today Unicef Sweden has 177,000 Likes on Facebook."

Facebook hopes that by making it easier to donate, Facebook users will be able to break the cycle of treating a "Like" as a constructive way of helping a cause.

However, as with all financial transactions on Facebook, the social network will store users' card details for future use, so a side effect of the Donate button will be a raft of users who are one click away from power-ups in Candy Crush Saga, or worse still, a hacking attack.

We have asked Facebook to comment. µ


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