MOBILE OPERATOR EE announced on Tuesday that it will be bringing the LG G Flex to the UK in February, with the smartphone set to go on display in its shops later this week.
While EE won't be able to offer the curved LG G Flex smartphone until it is launched in Europe next February, the operator will be the first to offer punters the chance to try it out. The mobile network told The INQUIRER that it will have LG G Flex units in select stores from 20 December, allowing users to have a go with the handset's curved display and its unique self-healing casing.
Participating EE stores include London's Westfield shopping centers in Stratford City and Shepherd's Bush, London's Oxford Street, Kent's Bluewater shopping center, and shops in Nottingham, Manchester, Brighton, Cambridge, Merry Hill and Sheffield.
EE director of devices Sharon Meadows said, "LG is renowned for its technical innovation so we're pleased to be working with them to bring the G Flex to UK consumers.
"The G Flex is perfectly optimised to take advantage of our unique double-speed 4G network and will provide users with an immersive viewing experience so they can make the most out of watching video on the go."
LG UK head of mobile Andy Coughlin added, "There's been so much excitement about the LG G Flex since we announced it in October, so we're thrilled to be working with 4G pioneers EE to bring it to UK consumers.
"This really is an innovative handset, which shows how LG is once again leading the way in mobile phone design and technology. Looking ahead, the LG G Flex also points the way for some of the most exciting developments in technology over the next few years, as phones become increasingly adapted to their users."
EE hasn't revealed pricing and availability details yet, but it said that the G Flex will be available on its 4G network. µ