SOCIAL NETWORK Facebook is about to get even more annoying, as the firm announced on Tuesday that it has started rolling out auto-playing video adverts.
Facebook will start playing video adverts in users' feeds this week as a test with a wider rollout planned for 2014, and the social network claims that this new feature will allow advertisers to run awareness campaigns targeting a large number of people. What Facebook really meant to say was that by offering the premium ad space on its website to annoying, autoplaying video ads, its cash pile is likely to grow.
It's apparently not that bad, though, as Facebook has promised that videos will play without sound, so if you're listening to music or watching TV while browsing the social network that should not be interrupted. Instead, if you really want to hear the advert, you can tap on it to play the accompanying sound.
An example of the kind of video that is likely to plague your Facebook News Feed can be viewed below.
Facebook said in a blog post, "Since September, we've been testing a way to make videos more engaging on Facebook, and as a result we've seen views, likes, shares and comments increase more than 10 percent.
"We're beginning to test a similar video viewing format for advertisers. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion. This approach will continue to improve the quality of ads that you see in News Feed."
The adverts will show on mobile devices too, so there truly is no escape. However, Facebook has promised that these auto-playing videos will not use up your data plan.
The social network said, "On mobile devices, all videos that begin playing as they appear on the screen will have been downloaded in advance when the device was connected to WiFi - meaning this content will not consume data plans, even if you're not connected to WiFi at the time of playback." µ