ONLINE BOOKSELLER and entertainment company Amazon has announced that it will invest in TV programming in 2014 to be filmed in 4K Ultra HD format.
The format, which is four times the resolution of present UK high definition TV broadcasting, originated in Japan and the first 4K television sets are becoming available in the UK, despite the fact that there are no broadcasters that support it.
Amazon has become the second streaming service to make such a pledge following a similar announcement by Netflix. In 2014, all original TV programming from Amazon Studios including the five drama and comedy productions previously announced will be originated in 4K Ultra HD.
These titles are pilots that will then be picked up into full series on the back of direct customer feedback from subscribers to Amazon's TV services. "As a premium original content creator, we're excited about 4K and the future of Ultra HD technology, particularly as we move into drama series next year," said Amazon Studios director Roy Price.
"All of the pilots and series we produce next year will be shot in 4K. That includes our first ever drama series that we will greenlight next year - we think customers are going to love watching these series in the highest resolution ever available to consumers and we can't wait to deliver it."
Ultra HD is roughly 8.3MP, or a 3,840x2,160 resolution screen. So far there has been no indication from Amazon's UK streaming service Lovefilm as to whether it will broadcast these series in Ultra HD. µ
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