HUMBLE TV HDMI DONGLE Chromecast will see Google expand its reach in 2014.
Up until now the Google device that recently was named as "Gadget of the Year" by Time Magazine has been available only to US customers, despite its international compatibility, and has had a limited catalogue of apps.
However in a recent interview with the blog Gigaom, Google VP of product development Mario Quieroz revealed that the firm's plans will "pleasantly surprise people". Most notable is Google's expansion of Chromecast availability to a number of new territories, although specifically which ones and when are not clear yet.
Quieroz also said that there is a system development kit in development and that "hundreds" of developers have already made requests to make their apps Chromecast compliant. He also talked about negotiations with manufacturers that will see the Chromecast standard adopted in devices such as smart TVs, monitors and Blu-ray players.
The Chromecast idea was borne from a project developed along with Netflix called Dial, which created the protocol used in "casting".
While at present there is no universal streamcasting available, it has already been suggested that code buried within Android 4.4 Kitkat suggests that this functionality is coming, and a beta Chrome for Android build is also showing signs of future Chromecast compatibility.
Google TV reminded us that Google like all companies is fallible and it is widely expected that the branding will be retired in 2014. Compare this with the contrasting success of the Chromecast, a powerful idea with a low impulse buying price point that has proved to be remarkably successful. µ
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