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ARM acquires lighting specialist Geomerics

A shot in the ARM for mobile gamers
Fri Dec 13 2013, 16:49
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CHIP DESIGNER ARM Holdings has announced the acquisition of games lighting technology company Geomerics.

ARM bought Geomerics, which specialises in lighting for the games development industry, for an undisclosed sum with a view to adding further to its mobile development capabilities.

"The innovative technologies being developed by Geomerics are already revolutionizing the console gaming experience and are set to rapidly accelerate the transition to photo realistic graphics in mobile," said ARM EVP and GM of its Media Processing Division Pete Hutton.

"Empowering Geomerics' portfolio with ARM's graphics capabilities and market reach will be transformative for the user experiences in future mobile and entertainment devices."

Geomerics is the company behind Enlighten, the lighting technology used in visually complex games including Battlefield 3, Battlefield 4 and Medal of Honour. Its systems provide global illumination, a technique designed to provide more realistic reflections, refractions, shadows and so on to 3D gaming graphics.

Geomerics COO Dr Chris Doran said, "Being part of ARM will allow us to accelerate our advanced developments for console and mobile platforms while also providing us with unmatched insights into the platforms and devices of tomorrow."

The acquisition demonstrates the seriousness with which hardware and software developers are taking the mobile gaming arena. With gaming now the top selling category in both the Apple App Store and Google Play store, recent figures from Supermonitoring have shown that gaming takes up 32 percent of all smartphone users time, almost as much as web browsing and Facebook, both with 18 percent, combined.

The top selling mobile game remains Angry Birds with over a billion downloads, showing the lucrative nature of this emerging market. µ


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