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Netflix says users gorge on series content

We’re gonna need a bigger sofa
Fri Dec 13 2013, 15:47
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TELEVISION AND FILM STREAMER Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly.

Netflix adds a whole series of content at a time, which makes gorging on the shows easy. This option, which requires a fair amount of free time, adds up to a lot of people watching a lot of content in a relatively short space of time.

"Binge watching is a widespread behavior among this group", it said, "with 61 percent binge watching regularly."

Around three quarters of Americans that responded to Netflix polling questions admitted that they binge on two to six episodes in one sitting. Around the same amount said that they have "positive feelings towards binge streaming TV".

"I found that binge watching has really taken off due to a perfect storm of better TV, our current economic climate and the digital explosion of the last few years," said Grant McCracken, cultural anthropologist who was on hand to comment.

"But this TV watcher is different, the couch potato has awoken. And now that services like Netflix have given consumers control over their TV viewing, they have declared a new way to watch."

This of course is good news for Netflix, a firm that has always released entire series of shows when it gets them. And the firm said that it had suspected that users would throw themselves into the TV trough.

"Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace," added Netflix chief content officer Ted Sarandos.

"Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time."

Lined up for release by Netflix soon is House of Cards series two, and the firm has just released a trailer for it. µ

 

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