CHIPMAKER INTEL has put its Intel Inside slogan to a surprising use - inside the shirts of Barcelona FC players as part of a technological sponsorship of the club.
Intel will put its logo inside players' shirts because, you know, "Intel Inside" is its slogan. It is rather happy to become so close to the club and its players and said that as the team's new information technology partner it will help take it into a new world of technology.
FC Barcelona players have been given free laptops by the Intel marketing machine, which said that it will act as a middleman between the club and its fans and link them through sticky technology.
"This is more than a sponsorship to Intel," said Intel chief marketing officer Deborah Conrad. "The technology we are deploying and the [programmes] we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives."
The new football shirt with the Intel Inside logo on the inside will be worn by the Spanish club in a game this weekend. If there is a goal we expect to see at least one shirt turned inside out.
"It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel," added FC Barcelona president Sandro Rosell.
"We are both trendsetters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship." µ
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