AUSTIN: US COMPUTER COMPANY Dell will bring 4K displays to the market in 2014 for "well under" $1,000.
Speaking at the Dell World conference in Texas on Thursday, the firm's CEO Michael Dell announced during his opening keynote that due to the lack of clarity in standard HD monitors and the high retail prices of ultra high-definition (UHD) displays, the firm will introduce 4K displays globally at much more affordable prices.
"The problem is these [4K monitors] have been very expensive," Dell said. "Professional grade 4K displays can be $5,000 and up. Dell is going to disrupt this and make it more affordable. Starting in 2014, we're going to be offering 4K by 2K [displays] for well under a thousand dollars."
Dell added that the other reason behind the launch of afordable 4K monitors is that the firm wants you to be able to see that missed opportunity in colour and clarity.
"'4K by 2K', or '4000 by 2000' pixels' is a new generation of ultra-high definition, [which] is four times the resolution of a HD display. So think how the camera on your smartphone can take a picture with eight, nine or more million pixels, but the display that you're looking at only displays one million or perhaps a few million; you're missing out on a whole bunch of that experience," Dell explained.
"If you spend few minutes in front of a 4K display, you will never want to go back to anything less, as they transform how you can do productive work."
Dell's $1,000 or less 4K monitor could be the UP2414Q, which the firm teased on its website earlier this month without any information on pricing or availability.
The UP2414Q is a 24in display geared towards graphic designers or professionals in the creative sector, such as video editing, CGI animation or application and game development. It features a technology Dell called "Premiercolor", which it said provides "true colour accuracy as well as 99 percent AdobeRGB and 100 percent sRGB coverage".
If the UP2414Q does see a price point of less than $1,000, it will be one of the least expensive on the market. By comparison, when Taiwanese firm Asus launched a 4K computer monitor during the summer, we were somewhat shocked by its price. It's presently on sale for around $3,500. µ