MUSIC STREAMING SERVICE Spotify announced on Wednesday that iOS and Android smartphone and tablet users can now access its service for free
Spotify founder and CEO Daniel Ek announced the news at a press event in New York on Wednesday, revealing that the music streaming service is now available for all to access for free on mobile and tablet devices.
"Today we're announcing the launch of free Spotify on any device. That means all around the world," Ek said.
"We're giving people the best free music experience in the history of the smartphone. Spotify for mobile is no longer just for people who subscribe to Premium."
Ek said that the continuous decline of the PC market meant that it no longer made sense for the service only to be available for free on desktop. Although unconfirmed by Ek, it seems those using Spotify's Freemium model will only be able to listen to their own playlists, as earlier rumours had suggested.
Spotify also introduced a new Shuffle Mode on Wednesday, which Ek demoed at today's event. When searching for an artist, such as Lady Gaga, a new 'Shuffle Mode' button will appear, allowing users' to hear an artist's entire catalog in a random order. This mode also works for Playlists, and Ek boasted that it's a feature available to those using the service for free.
Another area of focus for Spotify is expanding globally, with the service currently available in 35 markets - up from 17 a year ago. The firm announced today that it is today rolling out in an additional 20 new markets
As rumours had suggested, Spotify also announced on Wednesday that the entire Led Zepplin catalog is now available on its service. µ
Tags: Digital Media
Sign up for INQbot – a weekly roundup of the best from the INQ