GADGET DESIGNER Apple will as usual run its 12 days of giving Christmas time giveaway and is letting users download the iPhone app starting now.
Apple will kick off its giving on 26 December, a day after most of the season's gifts are given.
It has not said what the gifts will be, but it is offering them for free, and will let users get in the game from today via its App Store.
There are some clues to its content. You are going to have to be over 12 years of age to download the app, and Apple warns that it includes some colourful content.
We should, we read, expect, "Infrequent/Mild Cartoon or Fantasy Violence, Infrequent/Mild Sexual Content or Nudity, Infrequent/Mild Alcohol, Tobacco, or Drug Use or References, Infrequent/Mild Profanity or Crude Humor, Infrequent/Mild Mature/Suggestive Themes, and Infrequent/Mild Horror/Fear Themes."
From that we are expecting at least one film from the 80s, probably a mild student comedy. We can't say what will happen on the other days, but fans of nearly nude, crude, smoking animated characters might want to book the early days of January off work.
Apple users get rather impassioned about the yearly trinkets giveaway, and the top comment on the app so far is suitably overwhelmed.
"[P]retty cool idea to give apple gifts! cant wait till december 26! :)" it says. "[G]ood job apple people btw, apple is by far, the absolute best thing to ever happen to the human race since sliced bread and bacon lol keep it up guys."
This will be the first year that the app is available to punters in the US. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home