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Motorola's Project Ara modular smartphone is 'almost ready'

Likely will go on sale at the Moto Maker customisation website
Mon Dec 09 2013, 10:24
Motorola's Project Ara intends to bring modular customisation to smartphones

AMERICAN PHONE MAKER Motorola has revealed that a Project Ara prototype is "almost ready" and likely will go on sale through its Moto Maker store.

Motorola announced Project Ara in October, when the firm said it joined forces with Phoneblocks to develop a modular smartphone, a device that will allow users to switch and upgrade components such as the phone's camera, processor or battery.

Motorola said then, "Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it's made of, how much it costs, and how long you'll keep it."

News of Project Ara nearing completion came from Motorola CEO Dennis Woodside, who let it slip during an interview with Youtube personality Marques Brownlee.

"There is a [Project Ara] prototype and it is pretty close," Woodside said.

The Motorola chief also dropped a hint that the smartphone will be sold through the firm's Moto Maker customisation website, also seeming to suggest that Project Ara might not make it to the UK.

Woodside said, "Moto Maker was the beginning of a more exciting and longer term story which is how do we involve consumers and give them more choice.

"Ara is much further out but you can see how those two things tie together and how as we introduce new materials into Moto Maker we're gonna pursue that theme across our product line going forward. What we'd like to eventually get to is [customising] functionality within the device and that's where Project Ara and Moto Maker may converge."

You can watch the 40 minute interview below. µ

 

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