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Twitter to serve ads based on your browsing history

Unless users change their settings
Fri Dec 06 2013, 10:46
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MICROBLOGGING SOCIAL NETWORK Twitter is making a grab for more advertising money and will send out targeted adverts based on users' browsing histories.

Don't panic if that makes you feel a bit sick, as Twitter will graciously let users opt out of the feature by giving them the option to do that. "More relevant ads with tailored audiences" is the Twitter headline on a blog post aimed squarely at advertisers.

"With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. Let's say a hotel brand wants to advertise a promotion on Twitter and they'd prefer to show their ad to travel enthusiasts who have recently visited their website," it said in the blog post.

"To get the special offer to those people who are also on Twitter, the hotel brand may share with us browser-related information (browser cookie ID) through an ads partner. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the travel deal. The end result is a highly relevant and useful message for the user."

Twitter has already done beta tests and involved parties have been glad to have the ability to access users' web histories so they can fling tailored ads at them. Twitter users are advised that they can change their Twitter privacy settings if they want to reflect an unwillingness to be part of its advertising network.

"While we want to make our ads more useful through tailored audiences, we also want to provide simple and meaningful privacy choices to our users," Twitter explained.

"Twitter users can simply uncheck the box next to 'Promoted content' in their privacy settings, and Twitter will not match their account to information shared by our ads partners for tailoring ads." µ


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