MUSIC STREAMING SERVICE Spotify is planning a free, ad-supported version of its service for mobile users, according to the Wall Street Journal.
Presently a free version of Spotify is available only on desktop PCs, with the company's mobile streaming available only to Premium subscribers who cough up £9.99 a month for the service.
If the Wall Street Journal's inside sources are to be believed, that is about to change, however, with Spotify planning an ad-supported mobile version of its service, allowing users of iOS, Android and Windows Phone 8 devices to access its service without paying a monthly fee.
This will see Spotify competing more directly with services such as Rdio and Pandora, and also sees it taking on Apple's iTunes Radio.
Spotify's free mobile option reportedly won't offer users full access to the service though, despite the company having wrapped up deals with Sony, Universal Music and Warner Bros Music. Instead, the report claims that it will allow users to play a limited number of tracks on-demand, with a focus instead on serving custom playlists and radio stations based on users' listening habits.
News of a free mobile service isn't the only reason Spotify has hit headlines this week. On Tuesday, the firm coughed up some statistics on how much it is paying artists, revealing that artists get around $0.007c a play.
Spotify is expected to announce its free mobile service next week at an event in New York on 11 December. µ
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