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Google Search for Android now goes in-app

Update also delivers more cars and more calendars
Thu Dec 05 2013, 17:13
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INTERNET SEARCH GIANT Google has announced its latest set of search enhancements for web and mobile users.

For petrol heads, the Google Knowledge Graph now contains auto makes and models. This means you'll find lots of additional information about your dream machine in tiles next to your search results, and more than likely Google Now will be a bit more vocal about them on your mobile.

Google has finally integrated Calendar with Maps, meaning that it will now auto-complete addresses for your appointments. This too, will be good for Google Now users, as that requires addresses in order to give you leaving times, travel details and other information.

Most interesting of all, however, is the news that Google Search on mobile will now search apps. In practice this might mean that you'll be able to get movie information directly from IMDB or encyclopedia results directly from Wikipedia.

Google Search on mobile devices will also include a suggestion engine that will search for a suitable app from the Google Play store to best answer your query, even if you don't have it installed.

Revealing the new addition on the Google Search Blog, Google VP of Engineering Scott Huffman said, "This is just one step toward bringing apps and the web together, making it even easier to get the right information, regardless of where it's located."

Unfortunately there are a couple of caveats at launch. The first is that Google said it will take a couple of days after you download a given app before the data becomes available in searches.

Also, Google said in a separate support post that initially the feature will work only with a very slim range of apps - Alltrails, Allthecooks, Beautylish, Etsy, Expedia, Flixster, Healthtap, Imdb, Moviefone, Newegg, Opentable, Trulia, and Wikipedia. So, at the moment it's a bit of a damp squib, but one to watch for the future as it has huge potential. µ


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