HEADPHONES MAKER Beats Electronics announced its long rumoured music streaming service on Wednesday, which will arrive in January to challenge Spotify.
Beats Electronics CEO Ian Rogers announced the service, called Beats Music, in a blog post on Wednesday. He said that the service has been in development for more than a year, and admitted that the company has fallen short of its 2013 launch target.
Rogers said, "When I joined Beats Music in January I'd expected we'd get this out the door before the end of the year. Thankfully I work with people who have patience and are more concerned about getting Beats Music right than pushing it out the door. In retrospect we've accomplished far more this year than I'd imagined possible."
Rogers also included a video of Orson Welles in an advertisement in the blog post, in which the late actor intoned, "We will sell no wine before its time."
Not many details about the incoming music streaming service have been revealed, but reports claim that Beats Music will have a catalogue of over 20 million tracks and will focus on creating personalised playlists for its users.
Rogers said, however, that Beats Music will make its debut in the US in January 2014. Unfortunately, there's no word on a UK launch date yet, but the Beats Music website promises that the service will be "coming to your area soon".
Still, if Rogers' enthusiasm is anything to go by, it could be worth the wait. He said, "If you've spent any time around me in the past six months you've surely seen me buried in my phone making playlists, poking, prodding, and testing our forthcoming service, Beats Music.
"Sincere thanks to those who have been testing the private Alpha-turned-Beta along with me. We're nearly ready for liftoff." µ
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