RUSSIAN SECURITY VENDOR Kaspersky Lab has put a figure on the cost of data loss for the average household.
It estimates that, on average, consumers will lose £255 in video, photo and music files because they have failed to either secure them or back them up.
As you might expect, there is an age gap when it comes to the extent of losses, with 16-24 year olds the biggest losers at £408, while 25-34 year olds averaged £277, and the over 35s lost a more modest £108.
Losses vary by country, with figures in China and Russia averaging nearly £500, but in Europe that drops to a paltry £140.
But is this the value of the files, or the amount the customer paid for them? With Russia having a range of grey market MP3 stores that charge a fraction of the biggest hitters, we might suggest that these figures are not as black and white as they might appear.
What it does confirm however, is that digital media ownership is growing as younger generations reach buying age, and we can expect to see the need to protect the increasing number of digital files become an even more crucial requirement for the digital natives reaching maturity.
The statistics are part of a survey entitled "Security in а multi-device world: the customer's point of view", which also shows that 27 percent of respondents had been victims of some sort of cyber attack, and 60 percent of them were unable to retrieve their files.
This is the latest in a succession of surveys published by Kaspersky Lab designed to promote its products. µ
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