SOFTWARE HOUSE Apple's iOS 7 mobile operating system is now running on almost 75 percent of iPhones and almost 65 percent of iPads, according to online advertising network Chitika.
According to research carried out by the ad network by examining "tens of millions" of iOS devices in the US and Canada between October 25 and November 18, iOS 7 adoption is "significantly" outpacing the uptake of iOS 6.
The figures show that 74.1 percent of iPhones are running Apple's latest release of iOS, with users being quick to upgrade their older iPhone devices or pick up an iPhone 5S or iPhone 5C smartphone.
Just 22.4 percent of iPhones are still running Apple's iOS 6, Chitika estimated, while 2.6 percent, 0.9 percent and 0.1 percent are running iOS 5, iOS 4 and iOS 3, respectively.
iPad users haven't been so quick to update their devices, with Chitika having found that 63.8 percent of Apple tablets are running iOS 7. This, according to the firm, is because certain features of iOS 7, such as Airdrop, are not available on the iPad.
Around a quarter of iPads are still running Apple's last generation iOS 6 release, and unlike the small number still running iOS 5 on an iPhone, 8.8 percent of iPad users are running that older release, while 2.3 percent have iOS 4 and 0.4 percent are on iOS 3.
Chitika said, "The latest analysis again underscores that iPhone users, and iPad users to a lesser extent, update at extremely high rates, acting as a distinctive selling point when it comes to attracting application and mobile web developers to the platform.
"While still active legacy devices make it unlikely for iOS 7 adoption to substantially surpass the nearly 90 [percent] adoption rate of iOS 6, the latest operating system will likely reach that point in a much quicker timeframe than its forerunner."
Check out our iOS 7 review. µ
Plus, it's goodbye to Device Assist
Vulnerabilities in the iOS sandbox thankfully found by the good guys
Data watchdog will make sure firm is being fully transparent about the controversial move
Chinese firm reportedly forces staff to do 82 hours of overtime a month