BRITISH BROADCASTER Bskyb has made its Sky Store film rental service available to everyone in the UK in a bid to challenge Netflix and Blinkbox.
Sky announced on Wednesday that its film rental service is now available to anyone in the UK that has a broadband connection.
A Sky Store app is now is available on PC and Mac devices, Now TV, Roku and Youview boxes, and the firm boasted that it has over 1,200 films available.
There's a mix of new and classic films available on the service, with Sky revealing that it has just added movies including Man of Steel, The Hangover Part 3, Despicable Me 2 and The Lone Ranger. These are available alongside older movies, such as Forest Gump, Top Gun and Austin Powers.
New releases can be rented for £3.49 each, while older movies cost between 99p and £1.99. Films can be watched for up to 48 hours after you have hit play.
Sky Store director Nicola Bamford said, "Millions of Sky TV customers already enjoy the choice and value of Sky Store. Now we’re delighted that millions more homes can access hundreds of box office smashes alongside best-loved movie classics.
"All you need is an internet connection and away you go. With Sky Store there are no late fees and no waiting for the post. Customers simply sign up and stream the film they want to watch, when they want to watch, wherever they want - these days it couldn't be easier to enjoy the perfect movie to suit your mood."
The rollout of Sky Store to everyone in the UK comes just a day after Sky announced an update for its iOS and Android applications that allows users to download On Demand shows to their Sky+ HD boxes at home while on the go. µ
Tags: Digital Media
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