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Three announces free US data roaming as it begins 4G rollout

Mobile operator's customers can use UK allowances in the States for free
Wed Dec 04 2013, 10:01
Three UK logo

UK MOBILE OPERATOR Three has announced that its customers can now use their minutes, texts and data in the US for free.

Three extended its Feel at Home scheme on Wednesday that it had initially launched at the beginning of September, offering Three customers free data roaming across the Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark.

Effective today, Three customers can take advantage of free data roaming in the US too, as well as Indonesia, Sri Lanka and Macau. Three's scheme also means that its customers can make use of their UK text and minutes allowance, as well as receive free calls when abroad.

Three CEO Dave Dyson said, "We want customers to get the most out of their devices at home or abroad. High roaming charges stop people enjoying their phones while they're away and Feel At Home is the antidote to that.

"Adding the USA to the mix is great news for our customers and shows our commitment to giving them the best experience in what is a popular destination. We plan to add more countries to the mix soon."

Three also announced on Wednesday that it has began its staggered 4G rollout, saying that it has started upgrading customers with LTE ready devices to 4G for no extra cost. Cities getting Three's high-speed 4G connectivity first include London, Birmingham, Manchester and Reading.

Perhaps most interestingly, Three said that it will accelerate its 4G rollout in January, with all customers with a compatible device able to access 4G at no extra cost by the end of the first quarter 2014 when they are in an area with LTE coverage.

Dyson added, "We are building a brand and network that encourages and enables customers to enjoy the mobile internet. Customers are using more data than ever on Three, far more than on any other network. As we add 4G capacity to the network, this experience will only get better." µ


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