ONLINE PAYMENTS SERVICE Paypal launched its own digital gift card store on Tuesday, and has signed up Apple is its first partner.
Despite reports that Paypal's gift service is only available in the US, we've managed to access it here in the UK, and have managed to get through to the checkout with an iTunes gift card in our basket without any hiccups, despite claims elsewhere that a valid US Paypal account is needed.
The bare storefront is only offering iTunes gift cards, in £15, £25, £50 and £100 denominations, but Paypal promised that more partners will sign up to the digital gift card service soon.
Paypal said, "What is Paypal Digital Gifts? It is a store that will give people the chance to purchase digital gift cards from a host of our partner merchants. We have one marquee merchant in the store today and will be adding more very soon!
"Buying a digital gift from Paypal is as easy as one-two-three: select a gift and denomination, enter your Paypal ID and Password, send the gift to a loved one or redeem it on the spot. Simple, convenient and secure.
"To help open the digital doors we have just started offering iTunes codes. This year our clients can get more music, more apps, more fun, with a few clicks on their smart phones."
It's unclear what other partners Paypal has lined up to join its digital gift card scheme, but it looks like another nail in the high street's coffin. µ
Tags: Digital Media
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