USERS OF THE MOSTLY IGNORED Bing internet search engine are interested in Justin Bieber, whoever that is.
Like Yahoo, Bing has totted up its list of users' search terms over the last year. It has detailed them all on the MSN news webpages, which is fitting, as that's news where they come from.
Unlike Yahoo, where the royal baby was the big draw this year, it was a big Canadian baby that was keeping Bing users ticking over, and that, baby, baby, baby, was Justin Bieber.
Although Bieber did not do it, it looks like sticking out your tongue was a good way to rank on the Bing league tables and Miley Cyrus and Rihanna are both caught doing that on its search pages.
"2013 was the year of powerful women with nine of the top ten most searched for people being female including Beyonce and the Duchess of Cambridge - who are seen as strong role models. Interestingly, the top ten was primarily made up of brunette stars including Selena Gomez and Kim Kardashian," said Microsoft.
"However, the antics of Justin Bieber trumped the lot with him being crowned the UK's most searched for person on Bing this year, moving up from fifth place in 2012."
Twitter is the most popular social network on Microsoft's Bing webpages, and in at second place is Linkedin, Skype is third, Facebook fourth and Tumblr is fifth.
"The high popularity of professional networking is also evident, with career-focused site Linkedin finding a place in several top 10s alongside its social counterparts," said Bing. "In 2013, the website announced that it had reached over 250 million registered users."
As we saw in Yahoo's table, ball kicker Gareth Bale was a chap that people wanted to know about, and he sits atop the UK sports personality list. Bale, who can direct a ball with magnificent ease, replaced Victoria Pendleton in the rankings.
"I am very surprised that after the birth of George that Kate Middleton was still pipped to the post by Beyonce and Justin Bieber in the UK! Our trends are testament to the fact that search is so instilled in all our lives that we rely on it for all the latest information on news, music, sports, travel and more," burbled Microsoft UK Bing chief Brian Kealy.
"Bing provides a curated search experience across Microsoft's devices: Windows 8 on PCs and tablets, Windows Phone, Xbox One and 360 or at Bing.com so you can search for what you need from anywhere at any time. Things like Smart Search and Kinect voice search are making it even easier to access the information we need to get things done." µ
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