BOOKSELLER AMAZON IS TESTING delivery drones that will fly towards houses and drop off One Direction CDs and Dan Brown books when and where they are most needed.
Amazon revealed its plans to deploy drones in a video it posted to video sharing website Youtube.
In it the firm said that it is pitching the delivery option at its Prime customers, those people who pay extra to get stuff delivered next day.
The video shows a drone coming in to land and a chap picking up whatever he ordered.
Amazon calls the drone delivery service Prime Air and foresees half hour delivery time that could be used by people in a real jam who want something quickly and do not mind giving the impression that their neighbourhood is being invaded by small flying yellow boxes.
The drone is shown flying along, landing in a garden and dropping off its wares. The lucky recipient rushes out to meet it, and the story has a happy ending.
"We're excited to share Prime Air - something the team has been working on in our next generation R&D lab. The goal of this new delivery system is to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles," said Amazon.
"Putting Prime Air into commercial use will take some number of years as we advance technology and wait for the necessary FAA rules and regulations."
Amazon has said that the service is unlikely to be available to shoppers until 2015. µ