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Argos reveals digital stores and in-shop WiFi

Shop online in a physical bricks and mortar store
Wed Nov 27 2013, 12:23

CATALOGUE AND ONLINE STORE Argos is rolling out a WiFi blanket over all of its stores, and opening a half dozen next generation spending locations.

The firm revealed a partnership with O2 in its more than 700 stores in the UK. O2 users will be automatically entered into the WiFi network and anyone else can join if they want.

Argos and O2 said that the WiFi network will let customers do all of their usual social media things, like letting everyone know that they are in Argos, while also linking them to an extended online catalogue and special offers.

"It's great to welcome another leading brand on board with O2 WiFi. We're delighted to work with Argos to deploy our state of the art WiFi for customers and employees," said O2 business director Ben Dowd. "Like us, Argos understands the importance of delivering digital experiences in-store to deepen the relationship it has with its customers."

Argos was happy and said that this is but one step in the direction of its new digital future.

"We have seen strong growth in mobile transactions with sales through mobile devices now accounting for 16 per cent of our total sales. We know there is a strong appetite from our customers to have the convenience of accessing their devices on the move, in a way that suits them," said Argos MD John Walden.

"Free high speed O2 WiFi in our stores is great for customers and it also enables our stores to provide even better customer service by sharing online content such as extended ranges, enhanced photography and even product videos with customers."

Also forward facing are the six digital concept stores that Argos is planning to open in London and elsewhere. The first opened today at 189 Old Street in London, while the others will follow in Marble Arch, Old Kent Road, Chancery Lane, and Colchester and Dunfermline. The last two of these will be purpose built and the others will be remodeled stores.

"We are early in our ambitious plan to transform Argos into a digital retail leader," added Walden.

"We are seeking to reposition our stores to support a digital future - in which digital channels are the primary interface for customers."

The digital stores will do away with the stubby pencil and scraps of paper ordering system and replace them and its shiny catalogues with big touchscreen displays and tablets. If that all sounds like a bit much, fear not, you will still be able to request a catalogue. µ


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