A WHITE LABEL telecoms service has been launched that could mark the end of roaming data charges and fiddling about with APN settings.
Ireland-based Cubic Telecom has announced a multi IMSI mechanism allowing users to cross between coverage areas and even international borders and be sure they are on the best network.
At launch, the technology is being rolled out under two brand names, HP Mobile Connect and Maxroam for Chromebook. Both offer a monthly top up system with no minimum contract.
In the UK, the service is carried on the EE network, however, to ensure consistent coverage everywhere, this particular SIM will also roam onto Vodafone.
Cubic Telecom CEO Barry Napier told The INQUIRER that even international borders are no object. He said, "We've already signed deals across Europe, the Middle East, USA and Canada and we have some major announcements about Asia coming shortly."
When crossing into another country the end user has nothing to do except confirm that they understand how their talkplan will be measured in the local currency, but all settings remain the same, and the charges are commensurate to local rates.
HP Mobile Connect is now embedded in SIM enabled laptops from the company, and Mr Napier has confirmed that further partnerships will be announced soon.
Cubic Telecom's system also supports LTE (4G) services. Napier continued, "Our next target is the automotive industry as it has several major applications for in car use, both at the back end for emergency assistance and fleet monitoring and at the front end for navigation and in car entertainment - the possibilities are limitless."
The service is available now to all devices with a SIM slot. Mobile apps are in development but they're not a requirement, so anyone can start using the service today.
Napier expressed that he hopes to make global data roaming a reality for "less than the cost of a bottle of water". µ