WHAT DO YOU get the Apple fanboi who has everything? If you are Google chairman Eric Schmidt, the answer is an Android phone.
The recommendation came as part of a rare and lengthy Google+ post by Schmidt last weekend giving the Apple community a comprehensive guide on to how to flee to his company's products.
Schmidt wrote, "The latest high-end phones [...] have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!" He then gave iPhone users step by step instructions on how to transfer data.
His advice included always using two-step verification and switching the web browser to Chrome.
The post is unprecedented. Schmidt is not known for his active participation in his company's social network, and this sudden lengthy post seems carefully constructed with step by step instructions for not only joining the Android ecosystem, but also exporting data from iCloud.
"Many of my iPhone friends are converting to Android," he wrote. That sounds fine and dandy, but we might ask, how many of those iPhone owning friends have ever bothered to read a post on Google+?
We're hoping that this is the beginning of a whole range of "How To" guides from Eric Schmidt. Some we'd love to see are, "Eric Schmidt's Guide To Throwing Pots", "Eric Schmidt's Guide To Survival In The Wilderness", "Eric Schmidt's Guide To Choosing Spectacles To Drive The Ladies Wild", and most especially, "Eric Schmidt's Guide To Opting Out Of Google+". µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home