Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
CANADIAN SMARTPHONE MAKER Blackberry has announced the P'9882, a Blackberry Z10 designed for the company by none other than performance carmaker Porsche.
The new device, which will come in two finishes - stainless steel or crocodile - will have a customised version of Blackberry OS 10.2 with a range of extras.
Porsche Design CEO Jurgen Gessler burbled, "Once again the collaboration with Blackberry has led to a device that implements our Iconic Style credo without compromises. With the P'9982 we extend our range of modern luxury smartphones and establish ourselves as a market leader in this segment."
The hand-crafted handset has a customised OS that brings a personalised storefront to showcase apps for the discerning customer, based on what they have already bought.
Also available for those who can't quite stretch to the crocodile version will be a choice of leather rear casings as optional extras. There's no evidence of a walnut dashboard or power steering though.
It isn't the first time that a consumer information technology company has offered joint branding with a luxury carmaker. We have already seen Asus Lamborgini and Acer Ferrari laptops, showing that there is a market for smartphones especially designed for the Made In Chelsea set.
All devices will be given a unique PIN, with the crocodile version limited to just 500 and available exclusively through the Porsche Design concession at Harrods from December priced at "around £1,500."
The regular edition will be relegated to Selfridges and Carphone Warehouse branches with fashionable postcodes, available from this Thursday. Pricing has not been announced, but if you have to ask the price, it probably isn't for you. µ
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