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Adblock Plus plans to develop a custom web browser for iOS

Wants to get rid of annoying ads for mobile users too
Tue Nov 19 2013, 15:14
Adblock Plus logo

CONTROVERSIAL ADVERT BLOCKING OUTFIT Adblock Plus is considering developing its own custom web browser for iOS, the firm has told The INQUIRER.

Adblock Plus is a firm that has faced controversy due to its decision to block only "annoying" ads and to add certain companies to its whitelist. The firm has also faced controversy on mobile, with Google having pulled the Adblock Plus app from the Google Play store in March.

Despite this high-profile shun, the firm is still looking to bring its ad-blocking services to mobile users.

Till Faida, CEO of Adblock Plus said, "We definitely have many plans for mobile. Since browsing habits are shifting towards mobile, we also want to provide good solutions for these users.

"What we're a bit afraid of is that publishers are making the same mistakes that they did on the web, placing - for lack of a better word - stupid banners on the screen. People accidentally click on the ads, they feel like websites are infringing on their privacy, and they don't trust the products that are being advertised.

"If this happens again - people lose trust in the ads and they don't see any value in it, then this whole ad driven model on mobile will be in danger," Faida added, emphasisng that the company supports advertising, and doesn't want to be seen as "destructive."

Despite the closed Apple ecosystem, and having clearly not been put off by Google's displeasure, Adblock Plus wants to bring its technology to iPhone and iPad users.

However, "technical limitations" mean that's not going to be easy to do, so the firm has come up with an alternative idea - a custom web browser with ad-blocking capabilities for iPhone and iPad users, rather than a standalone app.

Faida said, "On iOS, there are some technical limitations, due to the fact that it is a closed system and Apple doesn't provide as many privileges to developers - so there is not much we can do. But we are looking to alternatives.

"We're not ready to announce anything yet, but we're looking to develop our own browser that has ad blocking capabilities built into it."

Faida couldn't elaborate when we'll be seeing such an app arriving in the iTunes Store. 

Of course, those more interested in the firm's Android app will be pleased to know that it can be downloaded for free from the Adblock Plus website, although is still not available in Google Play. µ


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