GADGET DESIGNER Apple reportedly has splashed out $345m for Israeli technology company Primesense, the firm behind Microsoft's original Kinect motion sensor.
Primesense is the Tel Aviv based company behind the motion tracking technology in Microsoft's Xbox 360 Kinect sensor, but Microsoft has opted to build its latest Xbox One sensor without the help of Primesense.
Apple reportedly was quick to snap up the firm following Microsoft's dismissal, with Israeli newspaper Calcalist claiming that the company coughed up $345m to acquire Primesense. Apple has yet to confirm the report, with some sources claiming that the deal is not finalised yet, with the firm instead set to announce the acquisition in the next two weeks.
A Primesense spokeswoman said that the firm couldn't comment on the rumours, either. She said, "We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices.
"We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumours or recycled rumours."
Although it's not final yet, there are plenty of rumours already circling as to what Apple plans to do with motion sensor technology firm.
As well as powering Microsoft's original Kinect sensor, Primesense's technology is used in more than 20 million devices worldwide, including sensors that can be embedded in smartphones and tablets, so it's possible that Apple is looking to add motion sensing technology to its iPhone and iPad devices.
There's also talk that Apple has picked up the firm for an upcoming television device, with the firm possibly picking up Primesense for a push into the living room.
According to Allthingsd, Apple has now confirmed its acquisition of Primesense, but the firm has not elaborated on what it plans to do with the company. µ
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