PROFESSIONAL SOCIAL NETWORK Linkedin has abandoned its news aggregator Linkedin Today in favour of its RSS app Pulse.
Linkedin acquired Pulse earlier this year for $90 million and has since changed little before yesterday's rollout, when the service became Linkedin Pulse.
Users now login using Linkedin credentials, and all support for Facebook and Twitter has been withdrawn including the ability to show updates from those networks in users' streams. Linkedin Today on the desktop also takes the Pulse branding.
The advantage for users is supposed to be more industry relevant stories, based on your Linkedin history. The result has actually been to upset just about everyone.
A typical comment was, "Linkedin managed to mess up one of the best news readers on a mobile device. PLEASE fix this update. This was a 5 star app yesterday."
Another user said, "I loved Pulse but I hate Linkedin. So goodbye Pulse! What a disappointment. Linkedin is a wanky website for wankers."
Other, more constructive criticisms have included complaints about a new design that doesn't follow iOS or Android Holo guidelines and the removal of social networking functionality, plus the decision to make Linkedin login compulsory.
Writing on the Linkedin blog, Pulse co-founder Ankit Gupta said, "I am thrilled to see Linkedin and Pulse coming together in this way. We believe news and information can help make every professional moment count - wherever you may be (even if it's standing in line for coffee). And we have so much more in store."
However, with such a hostile response to the initial integration, Linkedin might find itself needing to take a step back and think about its next move. µ