Talk of virtue and your readers will become bored. Hint of gossip and you will secure perfect attention - Walter Winchell
PAY WHAT YOU WANT charity games seller Humble Bundle has moved into new territory by opening the Humble Store.
Up to now, Humble Bundle worked by selling bundles of games with no recommended price. You could pay under the average for a certain number of games, or over the average for the full bundle. All games are DRM-free, and the price includes a licence for all available games platforms and usually the soundtrack album too.
The charity element comes from sliders on the website, which allow you to choose how much of your money goes to charity, how much to the author and publisher, and how much to Humble Bundle to cover its costs.
Since its formation in 2010, Humble Bundle has sold $70 million worth of software for Windows, Linux, Mac and Android, and has been able to donate $23.5 million of that to charities including the American Red Cross, Kids Play and We Can Be Heroes.
Now from today the opening of its store means you can also buy individual games for a fixed, reduced price, putting it into competition with the successful game platform Steam. Up to now, the two have shared a cosy existence, with Steam keys available for all Humble purchases. However, this cosy relationship might be about to end, with the Humble Store's opening sale offering savings of 75 percent on selected titles and the additional lure of helping a charity as well.
Humble Bundle has no plans to stop its existing bundles, saying, "We'll still be offering our usual pay-what-you-want Humble Bundles and Weekly Sales, but the Humble Store is also here for you every day."
Humble Bundle has previously worked closely with indie developers, but more recently has started working with large software houses, including most recently by selling a Warner Brothers bundle. µ