SOFTWARE HOUSE Microsoft's Windows Phone mobile operating system showed growth in the third quarter in the UK, as both Android and iOS market shares slipped.
That's according to the latest statistics from research outfit Kantar Worldpanel Comtech, which reported that Windows Phone 8 was the only mobile operating system to have shown growth in the UK in the third quarter.
Windows Phone saw its UK market share balloon to 11.4 percent in the quarter, up 7.2 percent from the 4.2 percent share it held last year, which Kantar credited to Nokia, saying that the Finnish phone firm accounted for nearly all of Windows Phone sales.
Perhaps most surprising was the news that Windows Phone 8 surpassed iOS sales for the third time in Italy, capturing 13.7 percent of the market compared to Apple's 10.2 percent slice.
This trend continued around Europe, with Android and iOS both seeing their respective market shares slip during the third quarter in the UK. Google's Android mobile operating system still led the way with 58.4 percent of the market, although this was a 0.2 percent dip from the third quarter of 2012. Apple saw its market share decline by one percent, with iPhones accounting for 11.4 percent of the UK smartphone market.
Kantar expects this to change, however, and said that Apple is likely to increase its market share in the fourth quarter.
Dominic Sunnebo, strategic insight director at the research firm said, "August is traditionally a quiet month for Apple as consumers wait for the release of new models, and strong sales of the iPhone 5S and [iPhone] 5C at the end of September did not manage to make up for the lull.
"The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia."
Kantar's third quarter figures also showed that Blackberry had a mere 3.1 percent slice of the UK mobile market, down from 8.5 percent in 2012, while "other" operating systems accounted for just 0.2 percent. µ