The quicker a phone's answered in sales, the slower it's answered in customer services - Brownridge's Law
GADGET DESIGNER Apple's iPad Mini 2 with Retina display likely will be released on 21 November, according to a product listing at US retailer Target.
Target has become one of the first retailers to start taking pre-orders for the iPad Mini 2, and it seems it has also become the first to let slip details about the tablet's release date. At the bottom of the listing, the US retailer says that Apple's new iPad Mini will be released on 21 November, despite Apple keeping quiet about the release date.
Apple has yet to comment on the rumour, but said that the iPad Mini with Retina display will be available to buy from "late November", following the launch of the iPad Air on 1 November. Such a release date would make sense, as the date falls just before Thanksgiving and, more importantly, before Black Friday, which is a major shopping holiday in the US.
You'll have to get in line quick if you want to get an iPad Mini 2, though, as the tablet reportedly will be in short supply at launch due to a lack of Retina display panels. Tim Cook admitted that Apple doesn't yet know if it will have enough devices to meet demand this year.
If a report from IHS is to be believed, Apple will only have around three million iPad Mini 2 devices ready to ship over the Christmas period, despite having shifted close to nine million last year.
Rhoda Alexander, director of tablet research at IHS said in the report, "With supply of the new Retina [Ipad Mini 2] estimated to come in at one-third or less of Apple's [iPad Mini] unit shipments in the fourth quarter of 2012, it's curious that Apple elected to include the product at the same time as the iPad Air.
"The iPad Air is an impressive product in its own right. Faster, lighter, and substantially thinner than earlier generations, the iPad Air provides a long awaited design refresh of the 9.7in iPad. Apple could have split the product launches, as they did in 2012, and introduced the [iPad Mini 2] in the first quarter of 2014." µ
Sign up for INQbot – a weekly roundup of the best from the INQ