KOREAN HARDWARE MAKER Samsung saw tablets shipments soar to 9.7 million units in the third quarter, taking a bite out of Apple's market share.
That's according to the latest figures from research firm IDC, which revealed that Samsung saw tablet shipments grow 123 percent year on year to 9.7 million tablets in the third quarter. Thanks to these growing sales, which IDC credited to the firm's tablet bundle offers, Samsung captured a record 20.4 percent share of the tablet market.
Asus also saw huge growth in the third quarter, with the firm seeing tablet shipments grow 53 percent year on year to 3.5 million, giving the firm a 7.4 percent slice of the tablet market.
Lenovo saw the biggest growth, however, with tablet sales climbing 420 percent over the past 12 months, closely followed by Acer, which saw its shipments grow 346 percent.
Thanks the growing dominance of Android tablet sales, Apple's market share dipped to 29.6 percent, down from 40.2 percent in the third quarter last year. However, the firm did see iPad shipments increase slightly in the third quarter with 14.1 million tablets shipped, up 0.6 percent year on year.
Although Apple's market share is slipping, IDC said it's likely to grow once again following the release of the iPad Air and iPad Mini with Retina display.
Jitesh Ubrani, research analyst with IDC's Tablet Tracker said, "With two 7.9in models starting at $299 and $399, and two 9.7in models starting at $399 and $499, Apple is taking steps to appeal to multiple segments.
"While some undoubtedly hoped for more aggressive pricing from Apple, the current prices clearly reflect Apple's ongoing strategy to maintain its premium status. It's worth noting that Apple wasn't the only one to increase the price of its small sized tablet during this product cycle: Both Google and Amazon increased the price of their newest 7in tablets from $199 to $229 to cover the higher costs associated with high resolution screens and better processors." µ