A billion here, a billion there - pretty soon it adds up to real money. ',Senator Everett Dicksen (1896-1969)" - 1 "279"
CRIMINAL ADVENTURE GAME Grand Theft Auto V (GTA 5) sold just under 29 million copies in less than a month, driving Take Two's revenues deep into the black.
Publisher Take Two Interactive has just released its quarterly financial results, announcing that it beat Wall Street predictions and that it is relatively happy with its position. Non-GAAP revenue was $1.27bn in the third calendar quarter, compared to $288m in the same period last year. The company did not announce profits for the quarter, however.
Of course GTA 5 sales bumped its revenues upwards, but so have other games it released this year, including Bioshock Infinite.
Take Two CEO Strauss Zellnick said that GTA 5's reception was "unprecedented", and that it had been embraced by critics and consumers alike. He called it "the fastest selling entertainment release in history," adding that it made a swift $3bn in three days.
Zellnick said that the game has sold around 28 million copies, more that GTA 4 ever sold on consoles, in just three weeks. He added that the launch was "one for the record books".
Revenues from the digital arm, which sells virtual goods and updates, including ones for Bioshock Infinite and Borderlands 2, also increased.
"Consumers [have an] enduring appetite for groundbreaking interactive entertainment", said Zellnick, adding that this had been a difficult time for some in the industry, but not for his firm.
Revenues are only likely to increase he added, and Zellnick has an eye on the next generation consoles coming out from Microsoft and Sony. He said that Take Two has "multiple unannounced titles" that it will release between now and 2015. In a separate statement the CEO said that there are 10 games lined up for the next generation machines.
Take Two's first game to be released on the Xbox One and Playstation 4 will be the basketball title NBA 2K14, which will come out in November.
The company said that it does not imagine another quarter where it will not announce profits. µ
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