TELEVISION PERSONALITY Jonathan Ross has been hired by Microsoft as a consulting executive producer.
Ross, plus a colleague called Georg Backer, will join the Microsoft Studios team, and have been welcomed with some very glowing terms.
Microsoft said that Ross has an "unparalleled understanding for audience trends" and has been involved in "countless" popular TV and radio shows.
Ross and Backer, who we assume needs to introduction because he doesn't get one, will consult with Microsoft Studios units including Lift London, Rare, Lionhead and Soho Productions.
Backer already sits on the BAFTA Games committee and is a producer at a firm called Hotsauce Interactive, which has just released a game called Catcha Catcha Aliens with Ross.
"We're really excited to be working with someone of Jonathan's calibre, we share so many of the same passions and influences it just makes perfect sense," said Lee Schuneman, Studio Head at Lift London.
"Microsoft Studios is focused on creating the best in class cross-media entertainment, with Lift London specifically looking at creating IP across multiple channels. Jonathan will be a huge asset for us as he really knows how to connect to mass audiences with an impressive understanding for audience tastes and trends."
Ross is predictably happy with his consulting role at Microsoft Studios, and suggested that the clincher for him was the free piece of hardware that will be included in his gold handshake.
"I'm thrilled to be joining forces with Microsoft Studios. The explosion in cross-media opportunities and the chance to create and develop entertainment ideas that make the most of both the traditional and the very latest platforms is tremendously exciting," he said.
"My love of games, movies and TV made this partnership a no-brainer. And they said they'd give me an Xbox One for free, so how could I possibly refuse?" µ
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