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GTA 5 drives games market with big sales

Supermarkets are big winners
Tue Oct 29 2013, 09:42

GAMES DEVELOPER Rockstar has been credited with reigniting the UK games market by research outfit Kantar.

Rockstar's Grand Theft Auto V (GTA 5) came out in mid September and immediately climbed atop the games sales charts. Although there have been a few issues, mostly with the online gaming experience, the game has flown off shelves.

This is good news for anyone that likes GTA 5, works for the firm that produces it, or operates some sort of store.

The analysts said that some of the big winners are shops like Amazon, Tesco and Sainsbury's, all of whom moved big numbers. Kantar looked at sales up through 29 September, so just under two weeks after release.

"The release of [GTA 5] has given the entertainment sector a much-needed boost, helping the games market grow by an impressive 29 percent compared with the same period last year," said Kantar.

"Tesco is the big winner, collecting over a third of all money spent on the title during the two weeks after its release. Asda and Game also benefitted, both growing their shares compared with last year."

Amazon dominates and has a fifth of the games market. Tesco is second with a 17 percent share and Asda is third with 12 percent.

GTA 5 has been something of a darling ever since it came out. Putting aside the issues that its online version has endured, the game picked up 10 out of 10 scores almost everywhere.

This week it won the Golden Joystick Award for best game, having picked up most of the 10 million votes cast. µ


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