SOFTWARE COBBLER Microsoft's response to Apple making its Mavericks OS X 10.9 operating system free and cutting the price of its iWork office productivity suite has appeared as a broadside of marketing spin.
After Apple's release of Mavericks OS X as a free upgrade and the announcement that it will bundle its iWork productivity suite for free with Mac computers, Microsoft soon countered by claiming that its Microsoft Office suite is superior and its Surface tablets are better than the new iPad Air.
Writing from Nokia World in Abu Dhabi, Microsoft corporate VP of communications Frank Shaw clearly had let the heat get to his temper, saying, "Apple announced yesterday that they were dropping their fees on their 'iWork' suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, it's hardly that surprising or significant a move."
Shaw took a slight dig at the number of Apple devices he saw at the Nokia event, and went on to claim that you'll be better off with a Microsoft Surface slate than an Apple iPad.
He said, "The Surface and Surface 2 are less expensive than the iPad 2 and iPad Air respectively, and yet offer more storage, both onboard and in the cloud."
He also boasted about the fact that the tablets come will full versions of Office 2013, offer additional native product enhancing capability suchs as USB ports and SD slots, and said that it includes support for multiple windows.
"So, when I see Apple drop the price of their struggling, lightweight productivity apps, I don't see a shot across our bow, I see an attempt to play catch up," Shaw added.
The Apple user community has been quick to dismiss Shaw's comments, but as yet Apple has not replied to our request for comment.
With the launch of the Surface Pro 2 and Surface 2 tablets and iPad Air within days of each other, tensions are running high, and with a Google launch expected imminently, this could soon turn into a three-way war of words. µ