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Samsung disappointed with Galaxy S4 sales despite hitting 40 million milestone

Firm's flagship phone hasn't done as well as expected
Thu Oct 24 2013, 11:26
Samsung Galaxy S4 apps

KOREAN PHONE MAKER Samsung revealed on Wednesday that it has sold 40 million Samsung Galaxy S4 handsets so far, but apparently it isn't satisfied with that.

Samsung CEO JK Shin revealed the sales figures to Korean news website inews24, announcing that the firm has shifted 40 million units of its flagship Android handset in the six months since its global debut.

This means that the firm has sold more Samsung Galaxy S4 smartphones than it had Galaxy S3 handsets by the six month mark, with the firm last year revealing that it shifted 40 million of its flagship handset in seven months.

While this sounds like pretty good news for Samsung, the firm apparently isn't pleased with these numbers so far, with reports claiming that the phone maker hoped to have reached 50 million sales by now. Investors reportedly haven't been pleased with the sales figures either, claiming that Galaxy S4 sales have been "15-20 percent lower" than had been expected. This apparently caused the firm to scale back production of the handset.

It does seem that momentum for the Galaxy S4 has been slowing. Following the smartphone's release in May, Samsung announced in June that the Galaxy S4 hit 20 million sales, which slowed down to around 30 million in August. It's likely that the launch of Apple's flagship iPhone 5S has contributed to this slowdown, and it's also likely that the firm has been affected by the success of the HTC One and Sony Xperia Z smartphones, which reportedly have been the firms' top-selling Android phones to date.

Because of these slowing sales figures, rumour has it that Samsung will launch its next generation Android flagship smartphone, which presumably will be the Galaxy S5, in January 2014. µ


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