I think we are on the verge of a new era of partnership with government - Steve 'Understatement' Ballmer
GADGET DESIGNER Apple has unveiled a shiny new iPad Mini 2 with its oh-so-dazzling Retina display technology and an improved A7 processor in an attempt to hit back at firms such as Tesco and Argos that were threatening to take its crown at the top of the tablet market.
The iPad Mini 2 was unveiled alongside Apple's new flagship 10in iPad Air - both pictured above - and new Macbook and Mac Pro range of laptops and desktops in California. Apple's Phil Schiller said the company added the new 7.9in Retina display based on feedback from its customers.
"The iPad Mini has been a big hit with customers because it offers the complete iPad experience but at a smaller size point," he said. "The one most requested feature for the Mini is a Retina display. So, we've added a 7.9in Retina Display."
Schiller said the iPad Mini's screen will display the same number of pixels as the full sized iPad Air and will be able to "show text as fine as a printed magazine or newspaper".
The Mini 2 will be powered by the same A7 chip seen on Apple's flagship smartphone the iPhone 5S. Schiller promised it will radically improve the iPad Mini's performance.
"The Mini is also powered by an A7 chip. This offers a huge jump in performance, up to four times faster GPU performance and eight times better graphics," he said.
The Mini 2 is listed as having a 10 hour battery life and will feature LTE support. The new iOS 7 tablet will also feature a 5MP iSight rear camera and enhanced HD Facetime front camera.
The new iPad Mini is set to ship in November. The 16GB WiFi-only model will cost $399. The LTE model will cost a more premium $529. Apple announced that it will continue selling the original iPad Mini for a reduced price of $299. µ
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