TELEVISION AND MOVIE STREAMER Netflix now has 40 million customers, which have increased its profits.
Netflix, for those of you who still watch snooker in black and white, is the film and TV on demand service that is available as an app on Android and iOS on mobile phones, via a web browser, on games consoles, and through, in some cases, a TV set-top box.
The internet streaming video service has done well for itself and managed to pick up a large audience and a number of gongs for its shows.
Its successes include homegrown shows like House of Cards and Orange is the New Black, and other licensed content like Breaking Bad, for which it showed the final series on the day after it was premiered on television.
Third quarter net profit, which was £7m in the same period last year, is now at £19.8m. In a letter to shareholders CEO Reed Hastings said that Netflix has increased its user base by over 10 million in the last 12 months.
Increasing its reach into new markets, including the Nordic countries, added over one million subscribers, he said. More markets will be added later.
New programming is also coming, including an animated series with Dreamworks backing called Turbo F.A.S.T.. A second series of Lilyhammer is also in the works, as is a followup to House of Cards.
Hastings said that the firm will continue to keep an eye on what works and what is popular.
For now it has its sights on rival broadcaster HBO, which started in cable television. In his message Hastings said that the firm is hoping for similar success.
"We have done well but we have a long way to go to match HBO's 114 million global member count or their well-deserved Emmy award leadership," he said. "Title by title, device by device, member by member, award by award, country by country, we are making progress." µ
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