CHIP DESIGNER Qualcomm has used 130 HTC One smartphones to create a The Matrix style bullet time rig so it can demonstrate the power of its Snapdragon 600 mobile processor.
The marketing stunt is shown off in a Youtube video called The Ultimate Smartphone Photobooth, where various members of the public pull silly and cringe-worthy tricks and poses. Watch below for a flame-eater just breaking a sweat for a shot that captures him from an angle as he is slowed down in time.
The results are rather impressive, though evidently not as smooth as the effect in a blockbuster movie. Nevertheless, it's a neat idea and should do Qualcomm, and HTC some favours if the Snapdragon booth catches on and makes appearences around the world.
The bullet time special effect was made popular by The Matrix in 1999, spurring an array of copycat filmmakers to reproduce the effect, until it was found in many video games and music videos thereafter.
Lucasfilm's chief technology strategy officer Kim Libreri, who told us about the future of film production and how it will combine video gaming elements last month, was the guy who invented it. µ
Sign up for INQbot – a weekly roundup of the best from the INQ