GAMES DEVELOPER Electronic Arts (EA) kingpin and games industry stalwart Trip Hawkins has told games developers about his vision for the future of gaming.
Speaking in a keynote at Appsworld 2013, Hawkins told a full house about his new venture called "If You Can", set up with former Moshi Monsters lead producer Ben Geliher.
The new venture is dedicated to bringing some level of educational worth to gaming, while making sure gamers don't, as he put it, "taste the spinach". He described teen dropout rates, gaming addiction and suicide attempts as "whack" without a hint of irony, but once we'd forgiven him for that he was keen to explain how he expected things to "go down".
His keynote on "Disruptive Gaming" identified Smart TV as one such developing area. The rise of high volume, medium specifications armchair machines capable of catering to the casual gamer, such as Apple TV is, he believes, the beginning of a shift towards the final fulfilment of his prophecy twenty years ago that soon everyone over a certain age who doesn't game will be dead.
He went on to talk about "discovery engineering", namely the groundshifting change he expects in which the intellectual content of the franchise is the important aspect, whereas delivery is more the responsibility of social media, link sharing and water cooler viral distribution.
Hawkins talked with passion about his new venture, which he believes will put right some of the perceived damage done to children and teenagers by the culture of gaming, though he was equally keen to claim that the sports stars of today could, in some cases, attribute their success to EA Sports.
However, the overarching message of Hawkins' presentation was simple: be "down with the kids". Trip Hawkins is 59. µ
Plus the cost of ambition as moonshots eat into the coffers
Spoiler alert: it's probably VeriSign
Did we say cuts off? We meant traps them inside their own home