GADGET DESIGNER Apple has pulled HMV's music app from the iTunes App Store.
This looked likely last week. Paul McGowan, CEO of Hilco Capital and chairman of HMV tweeted about signs of dissatisfaction from Cupertino the day after the app went live on the store.
"After the first 5,000 downloads of the #hmvapp overnight we get the first rumblings of discontent from Cupertino," he said. "Apple have politely asked us to remove the #hmvapp from the AppStore. We have politely declined."
We asked him for more information, maybe an indication of what sort of issue Apple might have with it.
Now though, Hilco, the firm that pulled HMV back from the brink, has posted a statement that said that its app is no longer on the iOS store.
"It is disappointing that Apple has chosen to suspend an app that has proven to be very successful in only a few short days despite Apple having already approved the exact same version on 15th September. We are unable to explain the change in Apple's position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended this evening," said McGowan.
"The Android and HTML versions of the app are spectacular and are proving a big hit with UK consumers with downloads growing constantly over the last few days. They will also be launched in Ireland on 24th October and we have pencilled in a Canadian launch during November."
Anyone that has already downloaded the app can continue to use it. Anyone that wants to download it should wait a while for an Apple approved version.
"HMV's developers are working around the clock to deliver an updated version of the iOS app for Apple's approval which will retain the innovative Image Search and Sound Search functionality to discover music and listen to 30 second previews," Hilco added.
No mention is made of the payment system involved. This pulls users away from Apple's walled garden and goes direct to debit card. Usually software like this would offer in-app, as opposed to off-app, purchases.
Apple confirmed the app was removed for violating it's App Store guidelines, and pointed us in the direction of store guideline 11.13. The text for that rule is "Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected." µ