We're not in a hole. A lot of companies would like to be in our hole - Scott 'touch'n'feely' McNealy
WITH THE RELEASE of its fourth generation Playstation 4 (PS4) games console just over a month away, Sony has released a video history of the Playstation franchise.
The "For The Players since 1995" montage sees a group of teenagers morph through fashions, clothes, decors and music, whilst inexplicably never aging, presumably due to the rejuvenating powers of the Playstations in the corner of their bedroom.
Starting with the original Playstation in 1995, the soundtrack and visuals are littered with motifs from classic games of the franchise, including Final Fantasy, Tekken, Pro Evolution Soccer and Wipeout. In fact, the montage is made up of contributions to the Twitter hashtag #playstationmemories forming a composite of misty-eyed fan nostalgia from the past two decades.
Some Youtube commenters have said that it made them reach for the face tissues. One commenter said, "I've had most of my memories about playing Playstation for the past 12 years, thank you Sony for my wonderful childhood. I will treasure those memories forever."
Another echoed, "Ah, my childhood in a nutshell, crazy how times have changed. Proud to stick with Playstation all the way." At the time of writing, Sony is feverishly responding to comments in real time.
Interestingly, the campaign seems to be playing an emotional violin, focusing as it does, on the heritage of the Sony franchise, suggesting that existing fans will want to continue the legacy.
However it might leave those who have spent their time in the grips of Xbox and Nintendo cold, and probably too busy smirking at the anachronisms in the sets as well as the fact that, if this is supposed to be the same guy, he's still living in his bedroom at his parents' house. µ