INCREDIBLY ENOUGH people are still going to shops and exercising their right to buy a games console, despite the fact that the consoles are set to be replaced in just over a month.
People are still buying Playstation 3 (PS3) and Xbox 360 games consoles at a time when they could be putting money aside for the next generation models, the Playstation 4 (PS4) and Xbox One, respectively.
NPD Consumer Research reported that in these closing business months Sony has taken a lead over its Redmond rival for the first time in 32 months. Microsoft's Xbox 360 has been the solid top seller for all that time.
Sales are still doing well, said the analysts, because of a recent and popular game launch. "The launch of Grand Theft Auto V this September was a much needed shot in the arm for the industry," said NPD analyst Liam Callahan.
"Overall retail sales across hardware, software and accessories were up 27 percent versus September 2012, lifted by software sales of Grand Theft Auto V."
Indeed Grand Theft Auto V (GTA 5) raked in $800m on its first day of release, according to its publisher, Take Two Interactive. It is the Japanese firm that did the best out of it.
"PS3 was the top selling console this month, breaking the 32 month streak of the Xbox 360 leading console hardware sales from January 2011 to August 2013," added Callahan.
"The PS3's success this month was largely driven by sales of the 'PS3 superslim 500GB GTA V bundle' demonstrating how Grand Theft Auto V can shake things up on in hardware as well as software".
Microsoft has a different spin on the figures, and in a statement it said that it still retains the most selling console crown.
"This month, Xbox 360 reached 80 million consoles sold to retailers worldwide, and maintained its lead as the number one selling console in the US in 2013," it said, referring to its own inhouse data.
"Last month marked the biggest September software sales for Xbox 360, with sales reaching $401.2 million, the most for any console in the US." µ
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